Promotions & Campaigns

Some of the most fun we have is when multiple elements are needed to promote a product or service. We get to do some brainstorming and then see it come to life in multiple ways. Importantly, we make sure that a great idea can work across the board: TV, radio, print, online, direct marketing – and beyond!

Click thumbnails to enlarge samples.

 

  • HarborOne – Smart Car
    May 7, 2011
    HarborOne – Smart Car
    Supporting the merger of HarborOne and Nations Heritage, a promotion and raffle of a Smart Car combined direct mail, online, web, and print advertising, POS, and the wrapped Smart Car itself.
  • HarborOne – Recipe for Success
    May 7, 2011
    HarborOne – Recipe for Success
    HarborOne’s Employee Recognition Program involved customers who could win prizes by submitting stories of exceptional customer service. The campaign elements were bottles of barbecue sauce, posters, web ad and registration, brochures and entry blank
  • HarborOne – HarborOne U
    May 7, 2011
    HarborOne – HarborOne U
    The launching of HarborOne U, a financial and life management education center, was supported by a new website, posters, banners, brochure, print ads, and an event/ribbon cutting with Congressman Barney Frank, supported by publicity and media coverage.
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  • Norwood Bank – Staycation
    May 7, 2011
    Norwood Bank – Staycation
    Norwood Bank’s Staycation promotion increased their base of email addresses, promoted activities and businesses in their community, and had a general feel-good effect. It included direct mail, email, point of sale, and web advertising.
  • Amica – Multi-Line Promotion
    May 7, 2011
    Amica – Multi-Line Promotion
    The Amica direct mail program for multi-line discounts consists of a letter with bounce back, envelope with teaser, insert, and postcard.
  • LifeStream – New Day Habilitation Center
    May 7, 2011
    LifeStream – New Day Habilitation Center
    The grand opening communications program for LifeStream’s new Day Habilitation Center included direct mail, email, media coverage, a ribbon cutting and reception, and electronic and printed newsletters.
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  • The Milford National Bank – Branch Opening
    May 7, 2011
    The Milford National Bank – Branch Opening
    Opening Milford National’s Hopkinton office was a celebratory affair supported by direct mail, print, online and web advertising, POP, promotions, banners, balloons, events, and receptions.
  • Vibram – Tested Where it Matters
    May 7, 2011
    Vibram – Tested Where it Matters
    The Vibram in-store promotion for high-tech outdoor retailers included a custom-built footwear display, poster, counter card, footwear tags, and T-shirts for store associates.
  • Brookline Bank – Whole Foods Promotion
    May 7, 2011
    Brookline Bank – Whole Foods Promotion
    Brookline Bank opened a new office in Newton with a co-branding promotion with Whole Foods Market. Communications included teaser ads, large space ads, posters at both the bank and Whole Foods, bag stuffers, direct mail postcards, and door hangers.
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