Even with the advance of online advertising, internet usage, and social media, TV is “still the 800-pound gorilla of media consumption, with viewers glued to their sets over 158 hours per month” (as reported in a recent survey by Nielsen). With the ability to often buy efficiently and inexpensively through local cable and network affiliates, a challenge we face is to produce strategic, creative spots with quality production value at a cost commensurate with the media costs. Through experience and thoughtfulness, we are able to develop TV solutions to meet client goals. In addition to running on TV, we often adapt those spots to run as online videos that clients can use on their own websites and online “rich media” spots to run on relevant websites.